If you own a trademark and haven’t built an Amazon Storefront, you’re missing a significant opportunity. Storefronts give your brand a dedicated, branded experience within Amazon’s ecosystem — going far beyond what a standard product listing can offer. They allow you to educate customers, tell your brand story, and showcase your full product catalog in a way that builds trust and drives conversions.

Storefronts also unlock access to Sponsored Brand Ads — a powerful and highly visible ad format that appears as a banner at the top of Amazon search results. Unlike standard ads, Sponsored Brand Ads give you greater control over your marketing message and let you feature multiple products at once. When a customer clicks through, they land directly on your Storefront rather than a single product page — creating a richer, more immersive shopping experience.

The data backs it up: brands that leverage Storefronts and Sponsored Brand Ads together see a measurable lift in both reach and customer engagement.