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Our Team

Steve McCaffrey

Founder / Managing Consultant

Steve McCaffrey

Founder / Managing Consultant

Steve McCaffrey is the founder of Graywall Marketing and leads all client engagements. With years of hands-on experience managing Amazon accounts across a wide range of categories, Steve has overseen nearly $2.5 million in Amazon PPC spend and helped clients achieve year-over-year sales increases of up to 400%.

His background spans the full scope of Amazon operations — from Sponsored Ads strategy and listing optimization to demand planning, FBA logistics, and account health management. Steve founded Graywall Marketing to give brands the kind of expert, data-driven Amazon management that was previously only available to the largest sellers.

He works directly with every client account and is the primary point of contact for strategy and performance reviews.

SPECIALTIES
• PPC & Sponsored Ads
• Listing optimization
• Account management
• Demand planning & profitability analysis

Jeanna Tolli

Chief Marketing Officer

Jeanna Tolli

Chief Marketing Officer

Jeanna Tolli leads marketing strategy at Graywall Marketing, overseeing how client brands are positioned and presented across Amazon and beyond. She brings a strong background in brand development and consumer marketing, with a focus on building cohesive brand experiences that convert — from Amazon Storefronts and A+ Content to product detail page copy and Enhanced Brand Content.

Jeanna works closely with clients during onboarding to understand their brand voice, competitive landscape, and growth goals, ensuring that every piece of content Graywall creates reflects the brand accurately and drives results.

SPECIALTIES
• Amazon Storefronts & A+ Content
• Brand messaging & product detail page optimization
• Brand Registry

Mike Ford

Chief Technical Officer

Mike Ford

Chief Technical Officer

Mike Ford oversees the technical infrastructure and data systems that power Graywall Marketing’s client work. He is responsible for the reporting, analytics, and automation tools the team uses to monitor account performance, track advertising efficiency, and surface actionable insights for clients.

Mike’s work ensures that every decision — from bid adjustments to inventory reorders — is grounded in accurate, real-time data. His systems give clients full visibility into their Amazon performance without requiring them to live inside Seller Central.

SPECIALTIES
• Amazon data analytics & reporting infrastructure
• Advertising automation
• Inventory tracking systems

Amazon Consulting Agency